Primary Purpose: Redesigning the Elogictech Edge website to create a visually appealing, user-centric platform that effectively showcases their expertise and drives business growth.
Target Audience: Patients, Caregivers, and Healthcare Providers
Technology Used: Figma
PROJECT OVERFLOW
Elogictech Edge is a leading provider of Industrial IoT (IIoT) solutions, specializing in energy monitoring, condition monitoring, and productivity optimization. Their expertise lies in developing and deploying embedded hardware and software for diverse industrial applications.
THE CHALLENGE
While Elogictech Edge possessed strong technical capabilities, their existing website did not effectively communicate their value proposition or provide a user-friendly experience. The site lacked a clear structure, modern design, and intuitive navigation, resulting in potential missed opportunities for client engagement.
THE SOLUTION
The Elogictech Edge website redesign centered on creating a user-centric experience that effectively showcased their Industrial IoT and Product Engineering Services. This was achieved through a modern, clean design with improved navigation and a clear visual hierarchy. Key solutions and services were presented in an easily digestible format, utilizing visuals and concise descriptions. The “Our Process” and “Our Team” sections were redesigned to build trust and transparency, while the “Contact Us” page was optimized for lead generation with a user-friendly form and clear contact information. The overall goal was to enhance brand perception and drive business growth by providing a seamless and informative online experience.
STYLE GUIDE
The primary color is a deep, saturated blue, which is consistently used for headings, buttons, and key interactive elements. This blue likely represents trust, reliability, and technological expertise, aligning with the company’s focus on Industrial IoT solutions. The design employs ample white space to create a sense of openness and readability, while a light grey background for certain sections provides subtle visual separation. The typography is clean and sans-serif, contributing to the modern aesthetic and ensuring legibility. The overall style guide prioritizes a minimalist approach, focusing on conveying information efficiently and establishing a sense of credibility.
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INTER (HEADING)
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INTER (BODY)
Blue#3563E9
Black#313131
Gray#7C7C7C
Light Gray#E2E2E2
User Flow
The redesigned Elogictech Edge website aims for a streamlined and intuitive user flow. Upon landing on the homepage, users are immediately greeted with a clear value proposition and visual representation of the company’s IoT solutions. From there, they can easily navigate to specific service offerings, product details, or explore the company’s process and team. The “Contact Us” page provides multiple avenues for engagement, including a detailed contact form and direct contact information. Throughout the site, clear calls to action encourage users to explore further or initiate contact. The overall flow prioritizes clarity and efficiency, ensuring that users can quickly find the information they need and connect with Elogictech Edge.
THE RESULT
The redesign of the Elogictech Edge website significantly improved user experience and business outcomes. In the first three months post-launch, website traffic increased by 35%, and the bounce rate dropped by 20%, indicating better engagement. Lead generation surged by 40% due to streamlined navigation and clear calls to action. Feedback from clients and stakeholders was highly positive, highlighting the site’s modern look and intuitive structure. This improvement boosted brand credibility and strengthened Elogictech Edge’s position in the Industrial IoT sector.
THE CONCLUSION
The redesign of the Elogictech Edge website has resulted in a significantly improved user experience and a more effective online presence. The new design is clean, modern, and user-friendly, with a clear focus on showcasing the company’s expertise in Industrial IoT and Product Engineering Services. The website’s structure and navigation have been streamlined, making it easier for users to find the information they need. The use of visuals, clear messaging, and prominent calls to action has increased engagement and lead generation. While there are some minor areas for improvement, such as clarifying button functions and ensuring form field validation, the overall impact of the redesign has been positive, solidifying Elogictech Edge’s position as a leader in their industry.
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