About the Client
The client operates in the healthcare and e-commerce sector and aimed to launch a digital-first platform focused on affordable access to prescription medications. Their primary goal was to empower users with a streamlined and trustworthy way to purchase quality-assured generic alternatives to costly branded drugs.
The Challenges
The client faced multiple challenges:
- High Cost of Medication: Many users struggled to afford branded prescriptions.
- Limited Access: Remote or underserved regions lacked access to physical pharmacies.
- User Experience Gaps: Existing online pharmacies lacked robust search, prescription, and checkout flows.
- Security Concerns: Handling personal and payment data required robust encryption and compliance readiness.
