Our client is a technology-driven organization focused on automation, AI innovation, and enterprise efficiency. With a rapidly growing digital presence and audience of IT professionals and decision-makers, There marketing team needed to scale content operations — producing more posts, faster, and with higher consistency — without increasing manual effort or team size. 

The Challenges

Before automation, there social media management was heavily manual: 

• Time-consuming topic research and post drafting 
• Irregular posting schedules due to limited bandwidth 
• Repetitive tasks limiting focus on audience engagement 

The marketing team needed a system to:

• Automate repetitive social media creation workflows
• Maintain brand unique voice and tone
• Include human review and approval before publishing
• Boost content frequency and brand consistency