Our client, a global e-commerce and campaign-driven organization, relied on Drupal for orders and HubSpot for CRM operations. The gap? Deals created in HubSpot were missing campaign insights from Drupal, requiring tedious manual data entry and causing inefficiencies in sales tracking. They needed a seamless automation to connect the two systems reliably. 

The Challenges

Manual data transfer between Drupal orders and HubSpot deals was time-consuming, error-prone, and unscalable. Sales teams were missing campaign details, leading to incomplete customer profiles and poor campaign attribution. The client needed a scalable integration that automatically connected Drupal orders with HubSpot deals—without human effort.