The client operates a digital platform that serves as a hub for discovering children’s extracurricular activities and summer camps. While the platform was popular as a directory, it lacked integrated booking and payment features, resulting in a broken user experience and reduced conversion rates. 

The Challenges

Despite its rich listings, the platform faced major usability and engagement issues: 

• Fragmented Experience: Users had to leave the platform to complete bookings and payments. 

• High Drop-Off Rates: Lack of in-house checkout led to trust issues and incomplete transactions. 

• No Unified Journey: Parents had no ability to manage or track their bookings in one place. 

• Lack of Transaction Control: The absence of internal payment capabilities limited platform revenue potential and control.