About the Client
The client is a digital voting platform provider focused on enhancing every aspect of the election experience—security, participation, and engagement. They sought to solve the growing problem of voter detachment before election day by building a feature-rich campaign interaction layer.
The Challenges
The client faced multiple real-world challenges while scaling their voting platform:
- Low Voter Involvement Pre-Election: Voters often lacked context, candidate understanding, and a reason to participate early.
- No Candidate Visibility Mechanism: Candidates couldn’t effectively share their vision or interact with voters until voting started.
- Lack of Pre-Vote Feedback: Election organizers had no structured method for gauging voter sentiment before polling.
