About the Client
A rapidly growing media tech company aimed at transforming how digital content is consumed. They sought to build an OTT platform that wasn’t limited by static data structures and could scale rapidly with growing viewership and diverse content formats.
The Challenges
The client needed a modern OTT platform that could go beyond traditional streaming:
- Static Content Listings: Existing platforms limited dynamic discovery and filtering.
- Performance Bottlenecks: Video load times and scalability were suffering as content volume increased.
- Manual Backend Updates: Updating or managing content was time-consuming and prone to errors.
- Lack of Cloud Optimization: Heavy media files slowed down performance and increased hosting costs.
